SF Vision

To be the well-respected and the world’s leading digital intelligence logistics solution provider.
 

SF Core Values

Customer-centered

Customer’s demand is the “source of innovation” of our company, we make every effort to provide products and services that surpass customer’s expectation.

Honesty-Based

The honesty-based principle is the “source of long-term success” of our company, and also our moral norm and operation strategy.
 

Love-oriented

The love-oriented principle is the “source of value creation” of our company, we insist on enhancing employee’s experience.
 

SF Spirits

Professional and dedicated service spirits

Pursue professionalism and maintain concentration, persist in providing caring and cost-effective services to customers.

Self-critical Iearning spirits

To solve the problems, look into our own reasons first, do not pass the buck, be brave to face difficulties, always be introspective and corrective to make progress.

Pioneering innovation spirits

Be open to embrace change, be bold to innovate and make breakthroughs, and do not adhere to old patterns.

SF Airlines Brand Vision

SF Airlines Safety Concept

We advocate common safety concepts and values, the culture of responsibility, justice, communication and learning has been cultivated within the whole company with every single employee being part of it.

The core of our safety management is cultural development, information transparency, sharing and effective channels of communication are the prerequisites of sound safety culture and management.

We commit ourselves to opening different kinds of channels for releasing and receiving information, ensuring the  information symmetry among employees and between employees and their management, thus increasing employees' understanding of the company's goal, major events and status quo.

We have constantly improving employees' awareness of safety management system, in order to help them fully understand safety information, experience and its lessons, forming the double-channel mode of from-top-to-bottom and from-bottom-to-top.